Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Productive Domain Names – Uncover 5 Comprehensive Methods to Excel with Domain Names

There are so many considerations you need to keep in mind when choosing the perfect name for your website. It must be keyword-rich so it will be search-engine friendly and it must be easy to remember so it will be friendly to online users. These elements can tremendously help you drive highly targeted traffic to your website. There are also other methods that you would want to consider and some of them are the following:

1. Know the basic of domain naming. A website name can run up to 64 characters excluding the extension or suffix; it can contain letters, numbers, and other special characters. In addition, it cannot start nor end with hyphens and it is not case sensitive.

2. Know your target audience. Based on their preferences, you can make your domain name sound hip, sincere, formal, professional, upbeat, or conventional.

3. It must be short and promotes easy recall. You don’t have to use all 64 characters, in fact, you need to strive to keep it short as much as possible so it will be easy to remember. If you can create a website name using 5-7 characters, the better.

4. Insert keywords. Jumpstart your SEO campaign even before you launch your website by making your domain name keyword-rich. Download free keyword suggestion tools software online to identify the most searched keywords on your chosen niche. Try to incorporate the most popular keywords on your website name so it can secure good page ranking.

5. It must be descriptive. Online users must have a quick idea on what is your website all about or what you offer the moment they see your domain name. It must be highly related to your products and services.

Care And Maintenance Of The Human Hard Drive

The human brain is very much like a hard drive. If you stop to think of it, they are both filled with billions of tiny bits of information, stored in the memory cells just waiting to be accessed. They both use electrical energy to find those bits and put them together to recreate something that we have placed there. They work on demand, and we expect them to instantly give us what we want.

And frankly, many people abuse both their hard drives and their brains! They fill them up with information and expect them to perform at top efficiency without the benefit of good maintenance. There are some basic support tasks that are essential to the well being of both. If you do not take proper care of both of them, they will fail you.

Both brains and hard drives need to be de-fragged on a regular basis! De-fragment means that you allow the machine (brain or hard drive) to rearrange the information that has been stored in it, so that it can find what you need more quickly and efficiently. When bits of information get stored all over the place, with no logical order to it, then it takes a lot longer for the machine to find and reassemble what you need quickly.

Probably, you have your hard drive set up to de-frag itself on a regular basis. It is done automatically, maybe while you sleep. Well, your brain does not have a task-scheduler to take care of this for you! It is busy 24 hours a day, 7 days a week and 365 days a year. It can not reset itself while you sleep. That is because it is still working on the things that your subconscious is trying to sort out. It is dreaming and remembering and stressing all the while.

So how do you de-frag your brain? Well, it takes three things: rest, relaxation and meditation. If you are a type A personality, then these three things may be altogether foreign territory for you! You may be in a high-stress job, or always be taking care of others but never yourself, or you may somehow think that taking care of yourself first is something that you do not deserve. Wrong! If you do not take care of this, it will force the issue. You may get sick, depressed or worse.

Meditation is an excellent way of maintaining your brain. It forces you to sit, relax and do "nothing" for a bit. You clear your poor brain of the clutter and the chatter and just let it run free. You do not have to do anything special, really, to meditate; you just find something that transports you! Music works for a lot of people. You can dance if it helps you, or do some drumming. You could get a good meditation tape or CD and listen to that. You could even sign up for a Tai Chi course, or try some yoga. Whatever you decide to do, do it regularly. At least once a week is necessary for the proper de-fragging of the average hard drive and the average brain.

At the very least you should be setting aside some time every week to just do something relaxing. Take a long bubble bath with some candles lit and some soothing music playing. Go sit outside in nature. The trick here is to just DO it, to take the time for yourself no matter what. See that you deserve it and that it is just as important as going to a doctor when you are sick. In fact, it can help keep those doctor visits to a minimum!

And while you are at it, consider getting a good anti-virus too. Your hard drive needs it to protect your information, and your body needs it to keep healthy. Anti-virus for the body means taking better care of you. Eat something healthy, go out and take a walk, and get more sleep! You can find the time to do this if you make it a priority.

If you take care of your hard drive, both the computer type and the body type, your life will improve significantly. Both will run smoothly and have a lot less crashes!

Office Furniture Manufacturers

Office furniture manufacturers are huge in number and finding a suitable one is easy. When you want to buy a computer desk, you have to look at various designs to select the furniture of your choice. And for that you need to find the right seller, who has lots of designs to display.

Moreover, the seller should be well-experienced, so he knows the right furniture for your office. They should be able to visualize your requirements, so the customer will be satisfied. The manufacturers should provide good quality, high-end furniture to fulfill all the requirements. It is always better to inquire about a manufacturer and see their works to come to a conclusion. And also their existence in this field should be known, so you'll come to know that they have a strong base and they will be committed in their work.

Moreover, if it is a big firm, then there will be more people working in that firm. And there will be good customer support, and freight services will be systematic. There will be no need to arrange everything on your own. You can go through the online websites to know more about the manufacturers who stay nearby, and also the models that have been designed already. Regarding the price, it is better to discuss it with the customers who had long-term relationship with the manufacturer. So this will not leave room for cheating.

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